Supplier Marketing 2022

To our valued suppliers,

For 2022, we have the following opportunities for you to get in front of our sales team and increase your brand sales to our 10,000+ customers:

SPIFF Promotion
National Sales & Marketing Conference
Online Ordering Promo
Email Marketing to Customers
NEW: Customer Product Flyers
NEW: Customer Channel Flyers
Brand Sell Sheet
Retail Catalog
Product Catalog
Zoom Call with Sales Team
Website Brand Feature

Company Name*

Contact Name*

First Name

Last Name

Tropical Vendor ID

Email*

Phone*

Who is your Purchasing contact at Tropical?*

SPIFF Promotion - SOLD OUT

SPIFF will run for 6 weeks with your product line up to 5 items. Products will appear on a printed and digital flyer for this period with a push from the sales team.

Limited to 20 paid commitments. Limit 2 slots per vendor.

How many Spiff spots would you like? (use drop-down for quantity)

What Spiff would you like to give per selling unit? (please ask your Purchasing contact if you are not certain your unit that we sell)*

National Sales & Marketing Conference

Our National Sales and Marketing Conference returns next year and will take place in September. On Thursday of that weekend, we will have a reception for our Tropical Sales, Marketing and Purchasing personnel. Suppliers will have a chance to table exhibit at this event to sample and talk about products that are currently carried by Tropical. Our entire sales team is required to visit every table.

Cost: $4,000

I would like to exhibit at the National Sales & Marketing Conference

Online Ordering Promo

Leveraging our B2B online ordering portal is a successful way to feature your brand to our customers and increase product sales. Online ordering promo includes a featured banner in our online portal and a special promo price on your products (up to 4 skus). Marketing will promote online promo to customer lists.

Limited to 20 paid commitments. Limit 2 slots per vendor.

Cost: $3,000 PLUS at least $1 per sku

How many Online Ordering Promos would you like? (use drop-down for quantity)

What promo rebate would you like to give per selling unit? (please ask your Purchasing contact if you are not certain your unit that we sell) *

Email Marketing to Customers

A dedicated email message to promote your products to our customer lists (Tropical & TGF). Tropical customer list includes 14,000+ contacts and TGF customer list includes 7,000+ contacts. Our most successful form of customer marketing.

Limited to first 12 vendors.

Cost $3,000

I would like to do an email message to customers (use drop-down for YES)

NEW: Customer Product Flyers

The #1 requested items from our customers are flyers of items that fit their nutritional needs. If this applies to your products, sign up to be featured on these flyers. They will be included in our printed and online catalogs and distributed separately to customers.

Flyers to choose from include: Gluten-Free, Vegan, Keto, Allergen-Free and Sugar-Free

Cost $2,000

Special Offer: Buy 2, Get 1 Free (Select your first two flyers from this form and then we will follow up after submission so you can choose your free option)

I would like to have a spot on your customer product flyers (Select all flyers you would like from checkboxes)

NONE GLUTEN FREE $2,000 VEGAN $2,000 KETO $2,000 ALLERGEN FREE $2,000 SUGAR FREE $2,000

NEW: Customer Channel Flyers

In addition to the nutritional flyers, we will be creating customer channel brochures for our sales team. These are a chance for you to get your product in front of the decision makers for channels in which you would like to grow your sales. These will be distributed internally to the sales team and direct to customers and prospects through targeted channel campaigns throughout the year.

Flyers to choose from include: Healthcare & Senior Living, B&I, Hotels & Resorts, Travel, Country Clubs, Colleges & Universities, Retail

Cost: $2,000
Special Offer: Buy 2, Get 1 Free (Select your first two flyers from this form and then we will follow up after submission so you can choose your free option)

I would like to have a spot on your customer channel flyers (Select all flyers you would like from checkboxes)

NONE HEALTHCARE & SENIOR LIVING $2,000 B&I $2,000 HOTELS & RESORTS $2,000 TRAVEL $2,000 COUNTRY CLUBS $2,000 COLLEGES $2,000 RETAIL $2,000

Brand Sell Sheet

Nobody knows your brand better than you do. We will distribute your brand sell sheet internally to our entire sales team and host on our internal portal for customer use throughout the year. Sell sheets must only include skus that are we carry and must be sent as an InDesign file so our logo can be added to the top as your distributor.

Cost $2,000

I would like to have an Brand Sell Sheet (use drop-down for YES)

Retail Catalog

Packaged snacks continue to be the most in-demand from our customers. Our Retail Packaged Products catalog is a quick reference for our retail customers and features brands and bestselling lists. We will give vendors full pages in this catalog, highlighting their products. Retail catalogs are distributed to sales team and customers.

Cost $2,000

I would like to have a spot in the Retail Catalog (use drop-down for YES)

Full Product Catalog

Our Tropical and Truly Good Foods catalogs are distributed to more than 20,000 customers and prospects per year. Our online product catalogs on our websites are viewed by 5,000+ unique visitors per month. It is our most efficient selling tool and we have two options for features in the catalog.

Logo with product photo in catalogs product category:

Cost: $750

Logo inside back cover

8 spots available for back cover

Cost: $1500

I would like to have a spot in your Full Product Catalog (use drop-down for selection)

Zoom Call with Sales Team

A dedicated zoom meeting with our full sales team to train on selling strategy for your brand, talk through channel strategy and Q/A to help them overcome any selling obstacles. We will host these once a month.

Limited to first 12 vendors

Cost: $1,500

I would like to have a Zoom Call with Sales Team (use drop-down for YES)

Website Brand Feature

On both tropicalfoods.com and trulygoodfoods.com we have a Distributed Products page: https://www.trulygoodfoods.com/distributed-products/.
This is a Top 5 viewed page on both sites with over 50,000 unique views a year. Feature your brand on this page to tell your story with a link to your products in our online catalog.

Cost: $2,000

In addition to the feature, if you would like one of your products to be on the header image.

Limited to first 5 vendors

Cost: $1,000

I would like to have a spot in your Website Brand Feature (use drop-down for selection)

Total Cost $

How will you make payment?*

Deduct from invoice (done in January, 2022) PREFERRED METHOD I will send a check (must arrive by Jan 31, 2022)

Please sign to confirm you amount*

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Please type name in to confirm amount*

First Name

Last Name